Here’s a new ad I shot for an upcoming issue of Luerzer’s Archive. The ad will be placed next to a fellow Friend and Johnson photographer’s (Ted Sabarese) shot which is abstract, colorful and dynamic. The goal of the shot was to capture something very dynamic and colorful in my own style that would pair nicely. I had to think a bit outside the box of my normal repertoire as my splash shots are not usually as colorful as this but found the exercise to be one that was both challenging and fun. The shot was achieved by flipping glasses of various colorful alcohol through the air (i.e. Blue Curacao, Cherry Pucker) in “Buzz” 18 oz glasses. The colors were beautifully vibrant and saturated; so much so that they did not require manipulation in post. Another pleasant surprise of the process was that when flipped just so, the liquid appeared to be coming out at the viewer (esp. in the blue splash) despite the fact that it’s actually just the side view of the bulk of the liquid spilling out.
I’ve been adding to my portfolio of work and here is a new shot that I did including a short vid of the set that I used to achieve it. The softness of the shadows and highlights coming through the bottle were achieved by airbrushing dulling spray onto the bottle.
I’ve been loving shooting with my new camera and have posted some new work on my site that I’ve been capturing with it. I’m also very excited to show recent work that I’ve done for Milk and Jack Daniel’s via Draftfcb. Pours and splashes are a real passion of mine, and its always an honor to be shooting but particularly so when you have a team that lets you run with an idea as they did on both projects.